CG Companies - Grow Your Retail Business
Are your Consumer Goods Account Managers (AMs) struggling to close deals with retail buyers? Let's uncover the hidden barriers:
- Positioning Puzzle: Your product might be duplicating existing inventory. Does your team understand good/better/best positioning?
- OTB Obstacle: Buyers may lack Open-to-Buy funds. Can your AMs navigate this financial constraint?
- Deal Structuring Dilemma: Is your team equipped to make tough prices more attractive using creative levers?
- Negotiation Know-how: Retail buyers often have superior negotiation skills. Are your AMs prepared to level the playing field?
Don’t let your AMs and field reps get left behind. The right training and skills can make all the difference. At Martec, we specialize in training your team to overcome these challenges.
Take action now! Contact us for a free consultation and unlock your team's full potential. Let's turn those 'no's' into 'yes's' and watch your retail business soar!
If you've faced similar challenges with retail buyers or if you have questions about improving your team's performance let us know. Let's start a conversation!-
Posted by Brian Hume
26th July 2024
