Eye Level is Buy Level
Making life easy for shoppers is one of the most effective ways to encourage sales and grow store gross profit.
Most shoppers will often not bother to look to higher shelves, unless they are really searching for a product. As these shelves are difficult for many to reach, they will they be shopped less often. A merchandising convention is to place premium products with higher margins there. This way, when products do sell from the top, they earn and pay for space on the shelf, even if they sit there longer.
Common sense dictates that heavy or breakable items should not be displayed up high, as they will more likely cause injury if an overstretched arm reaches up. Visually heavy or dark coloured items are less successfully displayed up high, because they can make shelves look top heavy. Shelves are more appealing with dark/ bulky items at the bottom, gradually getting lighter as the shelves go up.
Eye Level Is Buy Level
This is one of the most basic principles of visual merchandising. Products will receive significantly more attention from shoppers in this zone. If you have an abundance of a product to shift, or a line you want to showcase, or you need to maximize gross margin, this is the ideal zone.
To learn more take a look at our Space Management & Visual Merchandising content in the Resources section of our website which is taken from our Retail and Consumer Goods Industry WIKI and EPSS,
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Posted by Brian Hume
6th September 2024
