Tackling Social Commerce Challenges in Retail
Last week, we explored how social commerce is taking the retail world by storm, making it easier than ever to shop with just a few taps. But let’s be real—every success story has its challenges, and social commerce is no exception. While millions are embracing the convenience, some hurdles are stopping others from diving in.
For starters, 37% of shoppers worry about the “safety of their payment information” when buying directly from social platforms like Facebook and Instagram. This is understandable handing over sensitive data to platforms built for likes and shares can feel risky.
And it’s not just about security—"inventory issues, confusing return policies, and poor customer experiences” are leaving a bad taste for many shoppers.
Can you believe :
- only 15% of buyers know how to return items they’ve purchased on social media
- a staggering 98% have faced product availability problems, and
- 81% have reported poor customer experiences when being redirected from social platforms to brand websites.
These are stats businesses can’t afford to ignore!
So, what’s the solution? Brands need to step up with clear return policies, better communication, and top-notch customer service to smooth out these wrinkles. The more transparent and supportive your business is, the more likely you are to convert cautious scrollers into loyal customers. What do you think ?-
Posted by Brian Hume
4th October 2024
