Quantifying a Business Case

Description

Quantifying a Business Case

This course shows you how to build a business case for a proposed investment, quantify the business benefits and the costs and determine the return on investment achievable with the project. It shows you all the factors you need to take into account when building a successful business case. It shows you how to model the sales benefits, gross margin improvements and the impact on inventory and expenses to create a credible ROI model.

Who Is It Suitable For?

This program is designed for retailers who want to evaluate the impact of proposed new IT systems or other capital projects. It is also ideal for people who sell or market technology to retailers and who want to be able to support their sales activity by quantifying the return on implementing their systems. Consumer Goods companies can apply all the key points taught in this class to their own situations, especially for sales, marketing, trade promotions, direct to consumer and supply chain investments.

Course Objectives

By the end of this program, learners will be able to:

• Describe the techniques for building a business case for a proposed investment
• Apply those techniques to quantify the business benefits and the costs
• Determine the return on investment achievable with the project
• Describe the factors you need to take into account when building a business case.

Detailed Content

The detailed content includes:

• How to state the ‘before’ scenario
• Identifying the benefits and costs
• Modelling the sales benefits
• Modelling the gross margin improvements
• Modelling the impact on stock and expenses
• Creating the solution costs
• Phasing the benefits over time
• Showing the net effect
• Carrying out sensitivity analyses
• Ensuring the benefits are achieved and what to do when rectification is necessary

Mastery Test

• Each module has its own mastery test and learners that achieve a 70% pass mark and complete the end of class survey will receive a certificate on completion.  They will also be awarded a Martec digital badge showcasing their achievement.  See this page for more details.

Benefits of Studying This Program

Learners studying this program will be able to build return on investment analyses including time-phased before and after P&Ls, balance sheet impact analyses, cash flow analyses and calculation of key metrics such as net present value and internal rate of return.

They will also understand how to adjust project implementation plans to minimize the impact on cash required by financing future phases from benefits delivered in the early phases.

Hours of Study

3-4 hours

Resources Included

The class includes the following downloadable resources for printing and review:

• Summary of module
• Summary of calculation postings
• Summary of calculations

Pre-Requisites Necessary

Knowledge of the Introduction to Retail Financials module would be an advantage.

Video

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Customer Reviews

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By Caroline Proctor, CMO, justenough on 25th July 2016

"I recently took Martec’s “Building the Business Case and ROI” eLearning course and found it very informative and helpful. The information is presented in a very organized, straightforward and clear manner. Martec shows you how to build a solid ROI model using commonly available financial statements and metrics. ROI estimates are often requested by prospects during sales cycles and what we took away from the training will enable us to help prospects justify investments and accelerate sales cycles."