E-commerce & Omni-Channel Retailing

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Item: EL65

This course discusses e-commerce trends and the evolving nature of e-commerce organization structures. It looks at how e-commerce impacts the role of the store and how omni-channel retailing is developing as well as how e-commerce retailers manage inventory. Scroll down for course objectives and detailed content. The NASBA version of this class is eligible for 1.2 NASBA CPE credits.

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Description

E-Commerce & Omni-Channel Retailing Course

This course discusses e-commerce trends and the evolving nature of e-commerce organization structures. It looks at how e-commerce impacts the role of the store and how omni-channel retailing is developing as well as how e-commerce retailers manage inventory. It is a module of the Fundamentals of Retailing suite.

Who Is It Suitable For?

This program is designed for:People who sell or market to retailers, especially IT suppliers.

It will also benefit consumer goods manufacturers who sell directly to retailers and those who are involved in manufacturer Direct to consumer (DTC) operations.
Those who market to retailers to get their content specified in retail products
And is also valuable as part of induction training for retail management trainees and for retail IT teams who need to understand the retail business more fully.

Course Objectives

Upon completing this course, students will be able to:

Define e-commerce and omni-channel retailing and explain why it is so important
Describe e-commerce trends
Give examples of possible e-commerce organizational structures
Identify how e-commerce teams’ success is measured
Discuss how e-commerce is changing the role of the store
Describe online inventory management processes and how retailers make decisions about their online assortment
Identify how insights from e-commerce are used to improve performance in other channels and vice versa
Summarize how distribution and warehousing works for e-commerce.

Detailed Content

The detailed content includes:

What is omni-channel retailing?
Omni-channel objectives
E-commerce trends and issues
E-commerce organization structure
Organizational issues
KPIs
E-commerce performance management
How e-commerce changes the role of the store
Inventory management online
Endless aisle - how feasible is it?
Using omni-channel insights
Omni-channel warehouse functions
Summary
Mastery test
Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the retail industry faster, shortening their path to full productivity.

Customer Feedback

A survey of 120 of our learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?

2. Has this course helped you do your job better?

3. How likely would you be to recommend the course to a friend or colleague?

4. How would you rate the course overall?

Hours of Study

The average learner will complete this class in 1.5 hours.

Resources Included

The class includes the following downloadable resources for printing and review:

Module Summary
Now the Customer Really Is King
Corona Virus White Paper

Pre-Requisites Necessary

Learners without previous retail experience will benefit from studying the Overview of the Retail Industry module first.

After This Program

This program is a module from our Fundamentals of Retail training suite. The next logical program in developing learners’ knowledge is Retail Marketing. If not studied already, Introduction to Store Operations is also a good follow on program.