The Martec Minute - growing-sales

12th August 2024 The Power of Inspiration to Drive In-Store Sales: While many predicted the demise of physical stores in the face of e-commerce, a fascinating trend is emerging post-pandemic: stores are making...

2nd August 2024 Loyalty Programs: Retention vs True Customer Loyalty: In the world of retail, we have long celebrated the power of loyalty programs. But it's time we face an uncomfortable truth: these programs...

26th July 2024 Consumer Goods Companies - Do You Want To Grow Your Retail Business ?: Are your Consumer Goods Account Managers (AMs) struggling to close deals with retail buyers? Let's uncover the hidden barriers: Positioning...

28th June 2024 If in Doubt, Go Back to Basics: My wife and I spent some time in a store of a well-known brand. My wife found two dresses that she really liked. The store stock included the...

21st June 2024 Customer Segmentation: Essential for Retail Success: Very few retailers understand how to fully use customer segmentation to improve trading. Martec recommends lifestyle segmentation over demographic...

31st May 2024 Are Retailers Getting the Customer Service Message?: Several studies published recently by organisations like RSR (Retail Systems Research) and the IGD (Institute of Grocery Distribution) highlight...

5th April 2024 Maximizing Sales: The Formula for Retail Growth: There is a tried and tested formula for planning store sales. Here’s Martec’s extended version to include online. Sales =...

15th March 2024 Direct to Consumer Companies Opening Stores: A recent US study by ICSC called The Halo Effect III examined store and online sales for 69 retailers and 2,103 individual stores. The findings...

23rd February 2024 Challenges for Retailers Selling to Younger Consumers: There are increasingly mixed views about self-checkout in stores. Many retailers are rolling out more self-checkout, but some are taking them...